Da Vien Coffee

Climbed to #74 in the App Store (U.S.)

Founded in Westminster, California, Da Vien Coffee has become a local phenomenon — known for its bold Vietnamese coffee and bustling lines. But with growing demand, founder Vinny Nguyen wanted a faster, more on-brand way for customers to order and earn rewards. Just weeks after launching their new Curate-powered app, Da Vien became one of the Top 100 most-downloaded food & drink apps worldwide, outranking national chains — and the numbers speak for themselves.

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Direct Orders

+34%

YOY Revenue

+17.5%

How Their Digital Experience Transformed

Before Curate (with Toast)

Monthly Gross Sales

$283,580

Digital Orders

4,760

Avg. In-person Spend

$11.30

Slow, long lines in-person

Long lines during peak hours and slow in-person throughput

Zero branding

Toast’s ordering system felt generic and disconnected from the Da Vien brand

No customer loyalty program

Loyalty participation and digital engagement remained low

With Curate

Monthly Gross Sales

$333,241

Digital Orders

6,393

Avg. In-person Spend

$13.25

Faster ordering online

Guests now skip the line and order in seconds through Da Vien’s branded Instant App.

Increased volume

Faster throughput has boosted overall order volume by 25%.

Increased loyalty

App users spend more, come back more often, and drive consistent sales growth.

Why they switched to Curate

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“Getting our app up and running with Curate was way easier than expected. Their team handled everything design, loyalty, and ordering. Everything just worked. The response was incredible. We hit the Top 100 globally in just weeks, and most of our app users are now regulars. It’s completely changed how fast we move during busy hours.”

Anne Nguyen

Da Vien Coffee

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